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Product Marketing Manager at Swivel in San Francisco, CA
Swivel is a tool for social data analysis and business intelligence. We're pioneering an industry and are looking for a top notch marketer to join us in the adventure.
About Swivel
- We invented an industry. http://bit.ly/swivel-launch
- We do meaningful work. http://bit.ly/swivel-oecd and http://bit.ly/swivel-world-forum
- We have a fully stocked kitchen, amazing 12th floor views, solid art on the walls, and a fun start-up environment.
- We're open. We're constantly interacting with customers and visitors in dozens of different ways.
You
- Have nailed the basics: you're an amazing writer, love doing market research, are great at product messaging and positioning, and have a sweet visual aesthetic.
- Are a seasoned (>2 years experience) web marketer. You're comfortable doing SEM, SEO, social media marketing, blogging, and building communities.
- Realize that success on the web is all about turning visitors into evangelists. You watch your net promoter score like a hawk. You know how to turn consumers into content producers.
- Are entrepreneurial. You will be our first and only marketer. You need to be a self-starter who is comfortable with ambiguity and finding your own direction.
- Have a passion for data. You measure the impact of your campaigns by conversions, not compliments.
Responsibilities
- Drive demand. Get leads to visit http://www.swivel.com/ and convert to trial accounts. Manage a substantial search engine marketing budget. Conceptualize and execute viral marketing campaigns.
- Lead outgoing communication to customers. This includes maintaining our blog, our twitter account, and our customer forums, and our community.
- Maintain our tone and style guide. Check that customer-facing copy is consistent and coherent.
- Wear many hats: file bugs, brainstorm features, find data, interview customers, talk to journalists, develop business relations, write job descriptions.
Full time in downtown San Francisco, CA. No contractors, no telecommuters.
Send us your resume, and links to some of your best blog posts.
